Privacy Statement and GDPR Compliance

Information you provide to us

We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Lafantine Products and Services or when you contact our Customer Support for assistance with your Lafantine Products.

Information we collect automatically

We automatically collect information collected by cookies and similar technologies when you use, access or interact with us via our websites or app. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our websites, whether you interact with content available on our websites and how.

Information obtained from other sources

We may receive information about you from other sources such as from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data. 

Information of children

Lafantine does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our websites or use our app, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent. If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will cancel the child's account and delete the child's personal information from our records.

To make the information in this Statement easy to understand, we have highlighted different occasions when Lafantine could potentially collect personal information from customers. The customer interactions with Lafantine are broken down into the following segments:

Learning about Lafantine

As you gather more information about Lafantine, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our in-house sales representatives, physically visiting a Lafantine partner store such as Lacosette. To learn more about Lafantine Products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.

We collect: name, email address, IP address, and information provided by cookies or similar technology.

Why: We use this information to share news about events and products offered by Lafantine. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.

Buying Lafantine Products

Once you have decided to buy a Lafantine Product, we offer a way for customers to buy directly from us at www.lafantine.com or at a Lafantine partner store. When you buy from us, you may be asked to provide information so that we can complete your purchase.

We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information.

Why: We use this information to complete your transaction, carry out any follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of Lafantine Products. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Lafantine Products. 

Getting Help from Lafantine

From time to time, you may decide to contact us for assistance with your Lafantine Products. To be able to offer you the best service possible, we may collect certain data from you or your Lafantine Products.

We collect: This may include contact information, such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with Lafantine Customer Care (including voice recording if you call Customer Care). Collecting the above-described information is necessary to provide customer support.

Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries, we use contact information to respond to the customer in their preferred channel (phone, email, social). For product returns and/or exchanges, we use contact information to ensure successful product receipt and/or delivery. Using these types of data is necessary to fulfil the agreement we have with you.

Lafantine uses the data we collect to provide you with the Products and Services we offer. We also use the data to communicate with you, for example, informing you about your account, new products or services available.

Lafantine uses the data for the following purposes:

Customer Support

Product Improvement

Security, Safety, and Dispute Resolution

Business Operations

Communication, Marketing and Advertising

Customer Support

We use data to respond to customer enquiries and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.

Business Operations

We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest 

Communication, Marketing and Advertising 

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Lafantine Products or Services or invite you to take part in a survey. This processing is necessary to serve our legitimate interest. We also use cookies and similar technologies       to provide the most relevant Lafantine advertising to you. 

Lafantine does not and will not sell personal information about our customers. We only disclose your data as described in this Statement. We may share information with the following types of third parties.

Third Party Vendors

Lafantine uses a variety of third-party vendors to carry out services like website management and hosting, online Product purchases and shipping, credit card processing and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Lafantine and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please send an email to enquiries@Lafantine.com. 

Lafantine-controlled affiliates and subsidiaries

We share information with Lafantine-controlled affiliates and subsidiaries for business purposes, such as, internal administration, promoting Lafantine Products and providing customers with our Lafantine Products and Services. It is our legitimate interest to process your personal data for these purposes.

Compelled Disclosure

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.

Sale or Merger

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

Sharing and Disclosure of Aggregate Data

We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.

Please note, our Products include links to Products or applications of third parties whose privacy practices may differ from Lafantine. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.

When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your personal information is adequately secured by any third party that will access your information (for instance, by using the Standard Contractual Clauses as approved by the European Commission). If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please send us an email to enquiries@Lafantine.com.

There are different legal bases that we rely on to use your personal information, namely:

Performance of a contract

The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Lafantine Product, to register and maintain your account, to help with delivery issues, to handle returns and to make sure that your Lafantine Product performs its basic functions in a secure way or to respond to your requests.

Legitimate interests

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Lafantine Products and Services and the content on our websites and app, to send you notifications about product improvements or information about Lafantine Products and Services or to use your personal information for administrative, fraud detection or legal purposes.

Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you, you may exercise your right to object by sending an email to enquiries@lafantine.com.

Security, Storage and Retention of Personal Information We Collect

Security

Lafantine is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no Service is completely secure, Lafantine takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures.

You can only access your Lafantine account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email. 

If you have any questions about the security of your personal information, you can contact us at enquiries@lafantine.com.

Storage

Personal data collected by Lafantine may be stored and processed in your region, in the United States (for example, in our major data centres), or in any other country where Lafantine or its affiliates, subsidiaries or service providers are located or maintain facilities. Lafantine, via it’s internet services providers, has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.

Retention

Lafantine will retain your personal information for as long as we deem it necessary to enable you to use the website and your Lafantine Products, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to enquiries@lafantine.com.

 Your Rights

We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:

• you can ask us for a copy of the personal information we hold about you;
• you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
• in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
• in certain situations, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

 We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting enquiries@lafantine.com.

We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences, please visit Your Choices sections below.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.

Your Choices

Lafantine Account and Lafantine App

If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do so by logging in to your Lafantine account or Lafantine app or sending an email to enquiries@lafantine.com. If you cannot access certain personal information collected by Lafantine, via the Lafantine account, the Lafantine app or directly via the Lafantine Product you use, you can always contact us by sending an email to enquiries@lafantine.com. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.

Your Communication, Marketing and Advertising Preferences

You can opt out of receiving direct marketing communications from Lafantine by following the instructions included in every email sent to you via the “Unsubscribe” tab. You can also opt out of email subscriptions or in-app messaging by updating your Profile and Contact Options in your Lafantine account. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.

Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, Lafantine Product software updates, routine customer service messages such as information about current or past purchase, delivery of products, service interruptions, data breaches or other significant information. 

You can adjust the amount of interest based advertising you may receive by changing your cookie settings, changing your device settings, and/or opting out of certain advertising networks. If you have opted out of receiving emails from us, we will not use your email for interest-based advertising activities. For more information about our use of interest-based advertising.

 We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalise our website for you, remember your preferences, understand how users are using our website or app, and help customise our marketing offerings.

 Cookies

 A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Lafantine uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We may use the following types of cookies on our website.

Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.

Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.

Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.

Third Party cookies. Third party cookies are those placed by websites and/or parties other than Lafantine. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.

Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at Lafantine.com. To learn more about Google Analytics and your data, visit this Google webpage.

How to control Cookie settings

 Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognises DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:

Google Chrome

Internet explorer

Safari

Firefox

Pixels

In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketing activities below.

How to control Identifier Settings

You can control how these identifiers are used, including the ability to reset them, through your device settings. Below you can learn about how to control cookie settings on popular web browsers:

Apple iOS

Android

Lafantine may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about Lafantine Products and Services on our websites and across the internet. To provide this “interest-based advertising”, parties combine non-personal data about your online activities over time which helps cater advertising that we deliver to you. Examples of this may include a Lafantine advertisement on a Facebook page, or a Google owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary, we obtain your consent for this process. At all times, you can opt out of these personalised ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you.

If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.

 If you have any questions about the use of your personal information, please email enquiries@lafantine.com.

Unless otherwise stated, Lafantine, Ltd. is a data controller for personal data we collect through the Lafantine Products and Services subject to this Privacy Statement. Our address is 56 Friar Street, Droitwich, WR9 8EF, UK

 Lafantine may modify or update this Statement when necessary, to reflect customer feedback and changes in our Lafantine Products and Service. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how Lafantine uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how Lafantine is using and protecting your information.

The following are basic questions you may have about our privacy statement. We recommend that you read the detailed statement above for additional details.

Why is Lafantine updating its privacy statement?

We now meet the high standards required by the European Union's General Data Protection Regulation (GDPR) and have updated our privacy statement to reflect that. We also strive to simplify language and remove jargon, to make our privacy statement easier to read and understand.

What is the GDPR?

The GDPR is a regulation intended to strengthen and unify data protection for everyone within the European Union (EU). As we believe that all our customers can benefit from its mandates, we're implementing it globally. The GDPR requires greater openness and transparency from companies on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data. You can learn more here.

How often do you anticipate updating your privacy statement?

We will update our privacy statement as necessary to ensure that our policies are in line with international regulations, our product and business practices.

What information does Lafantine collect about me?

Lafantine collects your name, phone number, email address, delivery address, payment information, location data, IP address, social identifiers, data provided by cookies and other similar technologies.

Why does Lafantine need my information?

Lafantine uses data to provide you with the best experience from the products and services we offer, which includes using data to improve and personalise your experiences. We also use data to communicate with you, for example, informing you about your account, new products or services available and security  

How is my information used?

Lafantine uses data for the following purposes:

• Product Improvement
• Future Product Development
• Customer Support
• Security, Safety, and Dispute Resolution
• Communication and Marketing

Does Lafantine sell information to third parties?

No. We never have. And we never will.

Can I opt out of sharing my information with Lafantine?

Yes, you can opt out of submitting of personal information to Lafantine, however it may prevent us from supplying you goods and services.

 How do I delete my personal data from Lafantine and what are the consequences?

You can always send us an email via enquiries@lafantine.com or contact our Customer Care team and request that your data be deleted.

Does Lafantine keep or share my credit card information?

No. It’s only used to process your payment at the time of purchase.

How long does Lafantine keep my information?

Lafantine retains personal data for as long as necessary to fulfil transactions you have requested, or for other essential purposes such as complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary significantly.

How is information stored and secured on Lafantine’ servers?

Lafantine is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. Any data we transmit over the internet is protected using encryption.

Is Lafantine using cookies or pixels to gather information?

We use cookies and other similar technologies like pixels, tags and web beacons when you visit our website or use our App. By visiting our website or using our app, you agree to the use of cookies and similar technologies for the purposes described in our privacy statement. This helps us to provide you with the best experience and allows certain parts of our website to function properly. You can always adjust your browser or device settings to not accept cookies and similar technologies if this concerns you.

 Does Lafantine use interest-based advertising?

 Yes. We work with third-party advertisers that utilise cookies and similar technologies to provide more relevant advertising about Lafantine on our website and across the internet. To provide interest-based advertising, advertisers combine non-personal data obtained about your online activities over time to customise the advertising delivered to you. We do not share your personal information to do this.

What safeguards are in place for children who have access to Lafantine products?

Lafantine does not target and is not intended to attract children. Lafantine does not knowingly solicit personal information from children or send them requests for personal information. Although visitors of all ages may navigate through our website, we do not intentionally collect personal information from those under the age of sixteen. If, following a notification by a parent or guardian, or discovery by other means, a child under sixteen has been improperly registered on this site by using false information, we will cancel the child's account and delete the child's personal information from our records.

How can I contact Lafantine if I have questions regarding Lafantine' privacy statement?

If you have any questions about the use of your personal information, please send us an email to enquiries@lafantine.com.